In this episode, we sit down with Daniel Lefebvre, Director of Business Development for North America at SideTrade, to explore his fascinating journey from a national biathlon coach and Olympic trainer to leading business development teams in the tech industry. Daniel shares how his military background and years of experience in sports coaching have shaped his unique approach to scaling businesses, developing teams, and implementing AI-powered solutions in the financial sector. We dive deep into his role at SideTrade, focusing on how his expertise in leadership and team-building has contributed to their success in the competitive order-to-cash space.

Daniel outlines the importance of perseverance, adaptability, and resilience in leadership. He discusses how skills honed in high-stakes environments like the military and professional sports are applicable to managing business teams facing the challenges of growth and scaling. One of the highlights of the conversation is Daniel’s perspective on lead generation and prospecting in a world where making personal connections can be more difficult than ever, especially in the post-COVID landscape. He emphasizes the need to build meaningful relationships with clients and to thoroughly understand their pain points before presenting solutions.

We also touch on the practical side of business growth, exploring tools and technologies SideTrade employs to streamline their operations. Daniel provides insight into how AI is revolutionizing the accounts receivable process, reducing manual tasks, and increasing efficiency for businesses across industries. He offers valuable advice for entrepreneurs and business leaders on building teams that thrive under pressure and embrace challenges.

Finally, Daniel reflects on the journey ahead for SideTrade, sharing his excitement about the future of AI and the company's bold vision to lead the order-to-cash space globally. His advice for leaders and startups includes staying committed to your vision, surrounding yourself with a strong team, and empowering others to take ownership of their roles within the organization.

If you'd like to connect with Daniel Lefebvre, reach out to him on LinkedIn www.linkedin.com/in/daniel-j-lefebvre/ . To learn more about us and our services, visit nextgengrowth.com.

‍