In this episode, we sit down with Elliot Achkandazi, head of sales for Belong, to explore his approach to customer acquisition, business growth, and service improvement in the competitive world of property management. Elliot shares his background in sales across diverse industries—from finance to e-commerce and cybersecurity—and reflects on the unique challenges of transitioning to the B2C space of property management. His career journey from Belgium to the U.S. shaped his adaptability and deep understanding of customer needs, crucial skills as he now builds Belong’s customer-focused sales strategy.

Elliot offers insights into managing a sales team within the complex B2C landscape, where customer expectations are dynamic and maintaining high standards is essential. We discuss the art of balancing automation with a personalized human approach and the distinct differences between inbound and outbound sales. Inbound strategies revolve around engaging potential clients at different interest levels—from casual inquiries to serious commitments. Outbound tactics, however, require precision, consistent follow-up, and a keen understanding of client motivations. Elliot emphasizes that a well-prepared, enthusiastic team is critical, as the “customer is king,” especially in B2C, where a single misstep can impact client loyalty.

Elliot also dives into the role of data-driven strategies, using customer behaviour patterns and advanced analytics to inform decisions. He tackles the modern challenge of “dark funnels” in marketing attribution, where tracking a customer’s path to conversion is elusive. For Elliot, the solution lies in tools that trace customer activity on platforms, coupled with a strong discovery approach during initial interactions. He also stresses the importance of understanding the motivations of various customer types—whether homeowners or residents—and tailoring strategies to meet those unique needs.

Toward the episode's end, Elliot shares his ambitious vision for growth, revealing plans to expand Belong nationwide and even internationally. As the company scales, Elliot and his team focus on streamlining processes and continuously elevating customer experience. By emphasizing service excellence and leveraging technology to reduce complexity, Elliot believes they’re setting a new standard in property management.

For those wanting to connect with Elliot visit www.linkedin.com/in/elliot-achkandazi/. For more information on our services and AI-driven growth solutions, visit nextgengrowth.com.